City Beat News announces 2016 Spectrum Award Winners that have provided excellent customer service and earned high ratings from customers.

Lapeer, Mich. (Nov. 21, 2016): City Beat News (CBN) has announced the latest recipients of its prestigious Spectrum Award for Excellence in Customer Satisfaction. Winners include restaurants, dental practices, salons and more.

In partnership with The Stirling Center for Excellence, CBN recognizes these companies for providing an outstanding customer experience and honors them with the Spectrum Award. Winners are based on CBN’s independent, proprietary research and evaluation system, which identifies businesses with a track record of top-flight customer service and customer satisfaction. The rating system combines data collected from nominations, online and other customer reviews, surveys, blogs, social networks, business-rating services, and other honors and accolades — all of which express the voice of the customer.

Alforon Restaurant in San Diego ( earned its first Spectrum Award in 2016 with the highest possible rating of 5 stars. The Mediterranean restaurant offers the freshness of everyday baking and Old Country cooking using the highest quality local and imported ingredients. Alforon will take you back on a journey to 19th century Lebanon with the flavors and freshness of old time. Visit the restaurant’s Star Page at

Smiley Dental & Orthodontics of Mesquite, Texas, ( also received its first Spectrum Award this year with a 5-star rating. The practice offers dental services for all ages and is committed to ensuring a comfortable and positive visit each and every time. The team’s motto is to get patients in, treated and help them apply good habits to avoid poor oral hygiene and health going forward. Visit the practice’s Star Page at

Another first-time winner, Alpine House of Toledo, Ohio, ( is an assisted living facility serving the seniors in the area. The facility provides studio and one-bedroom units for seniors who need help with the activities of daily life, yet wish to remain as independent as possible. In addition to assistance with personal care and laundry, Alpine House offers daily meals and snacks and a full calendar of events and activities, including exercise programs, card games, movies and more. Visit the facility’s Star Page at

Captain Jay’s Fish & Chicken in Detroit ( is a back-to-back Spectrum Award winner. The establishment, now with 20 locations throughout Michigan and Indiana, is dedicated to bringing local neighborhoods the freshest fish and chicken in the market. Captain Jay’s offers a variety of grain foods, dairy products, vegetables, produce, fresh seafood, and fresh poultry in its mini marts; customers can purchase the fish/chicken and cook it at home, or pay to have it cooked in store — all to provide a comprehensive experience to ease the lives of customers. Visit Captain Jay’s Star Page at

Nail Care & Spa in Maryland ( has two locations to serve customers, both of which are Spectrum Award winners. Open seven days a week, the spas provide a relaxing environment where customers receive manicures and pedicures, therapeutic massages, and complete skin care services. Visit the spas’ Star Page at and

Spectrum winners are announced on and elsewhere for the benefit of consumers and businesses, both of which want unbiased research regarding customer service. CBN provides the results of its research to the public and businesses at no charge, reporting on its findings to consumers and business owners on a rolling annual basis.

“Each and every year there is one rating posted just for you, the consumer, to help you find who has rated among the best,” says CBN Editor Jamie Rawcliffe. “The Spectrum Award winners have earned our highest ratings and are posted on our website with their own Star Page highlighting further information.” Check to verify if a company has earned CBN’s independently researched Spectrum Award.

“The Stirling Center is pleased to have City Beat News join it in the goal of researching, recognizing and promoting superior customer service,” says Frank Andrews, Executive Director of The Stirling Center for Excellence. “It is right in line with our mission of providing services and resources to companies who place an emphasis on providing an outstanding customer experience.”

About City Beat News and The Stirling Center
The Stirling Center includes a learning and resource center with courses, team training and support, executive coaching, articles, and case studies focused on excellence. Its objective is to enable and encourage excellence across many fields, wherever it can. The Stirling Center,, recognizes service excellence in both commercial businesses such as those served by City Beat News and Pulse of the City News, and its “life” and “public service” divisions.

City Beat News and The Stirling Center are located in Lapeer, Michigan. For more information, call 866-732-9800 or go online to