Press Release

Anyone can buy an ad, but your story is newsworthy


Research shows that news reports are viewed as more objective and therefore make a stronger impact on buying decisions

One of the best ways to develop the best reputation possible and increase your visibility is to use the press to your advantage. Press releases are a great communication tool for announcing important news about your business to the public. More than a general announcement, a well-written press release can dramatically increase your sales, expose your company to the masses, and greatly enhance the image of your business or products.

  • Professional Editorial Team – Our professional writers will portray your business and its achievements in the press release. They are experienced professionals and know exactly how to engage your target audience and how to get your desired message across to them.
  • Increased Brand Recognition, Reputation – Sharing your award status with consumers bolsters your company image and establishes your business as a leader in your field. Your business will gain more credibility by us, an award company, talking about you than you can in talking about yourself.
  • Profitable Internet Real Estate – The press release that we do on your behalf will stay on the Internet indefinitely. As people search online for your business they will not only find your business, but also see the award it received, which will improve your brand in your customers’ eyes and can lead to more sales for you.
  • Leveraging our Following – Our press releases have a huge following, and your business will be positively exposed to these individuals and companies.
  • Search Engine Optimization – With the use of our linking strategies (SEO strategies) your website will also gain a higher search engine ranking, which will result in more potential customers not only seeing your business but seeing your business being awarded.
  • Across the Web & More – Receive extensive exposure for your business across the Internet with the additional bonuses of local papers picking up the press release about your business and printing it because of our well-written release.
  • Third-party Credibility – Word-of-mouth marketing is by far the best marketing tool for any business. Our press releases will provide that for you and a lot more. You don’t have to toot your own horn; we will do that for you leaving you to do what makes you money — taking care of your customers.
  • As an independent research and news source, the City Beat News editorial staff sends press releases across the newswires to electronic media beat writers and editors, as part of their local news feed for their coverage. Your Spectrum Award is itself newsworthy and our professional staff can combine it with your company’s unique story to create a  truly attention grabbing piece.

CBN’s team can help you get media coverage and exposure you will not get on your own.


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LOOKING FOR EXPERT GUIDANCE? Learn more about the road to delivering the ultimate customer experience. Gain access to valuable tips and information to market and grow your business.   Contact Us or call one of our award marketing specialists at 866.732.9800 for more information.