Your businesses’ personal brand can be your greatest asset. Personal branding is the process of establishing a unique identity through a combination of skills, experiences, and interactions with customers and clients. Whether Facebook, Instagram, or Twitter, people are using social media and that is why it’s important for your business to have a unique voice to set you apart from others.
| 1. | Shared values are the building blocks of the brand-customer relationship.
According to the Harvard Business Review, 64% of consumers in a study said shared values were the primary reason for their connection with a brand. |
| 2. | Consistency is key.
It typically takes five to seven brand impressions before a brand enters a customer’s memory. |
| 3. | Consumers keep tabs on brands via social media.
50% of people in a recent survey follow one to four brands on social media, while just over 25% follow five to nine brands. |
| 4. | Customers prefer valuable content.
45% of consumers claim they will unfollow a brand on social media if the content is too self-promotional or sales related. |
| 5. | Your online reputation is just as valuable as word of mouth referrals.
84% of people trust online reviews as much as a personal recommendation. |
| 6. | Sale professionals that utilize social media outsell their competition.
73% of salespeople that used social media had better sales compared with those that didn’t. |
| 7. | Blogging has real power.
Marketers on focus on content marketing through blogging were 13 times more likely to see a positive ROI. |
| 8. | Consumers trust the internet for brand information.
65% of consumers say they trust online search information about a brand more than any other source. |
| 9. | Brand loyalty is worth the effort in the long run.
A loyal customer is potentially worth 10 times more than a single purchase. |
| 10. | Content marketing is effective.
72% of marketing professionals claim that content marketing is more effective for their branding efforts than traditional marketing. |
| 11. | Your customer base is likely very social.
79% of online adults are on some social media platform, making this the perfect channel for your branding efforts. |
| 12. | Consumers want a brand that truly understands them.
48% of customers expect a brand to help them find products that fit their personality and needs. |
