Share Your Awards and Boost Reputation
Make it a point to share news about your award everywhere your company is public and interacts with clients or potential new customers
Write a Press Release
Create a press release announcing the awards you have received and share a few details about your company. You can send it to local news outlets, which is one of the simplest ways to ensure that they include coverage of your award. With this added exposure, you get an extra boost to your recognition and reputation.
Write a Blog Post
As you share news of your award online, be sure to write a blog about it. This type of blog post is one of the best opportunities you will ever have to take pride in your recognition without seeming overly pushy.
Make a Video
Written announcements and images featuring the award logo are both incredibly helpful ways to boost your company’s reputation. Making a video is also another great idea, especially given the rise of video-based platforms like TikTok. You can also post videos on Instagram, Facebook, and YouTube. If you have a video marketing strategy, including a video about your award is a great way to create more content.
Display the Award (or Logo) in Physical Locations
You can also display the award log in physical locations. Include it on business cards or signs in your store. If it is your first award, at least consider adding the phrase “award-winning” to appropriate copies. Of course, don’t forget to physically display the award in your storefront or office.
Make a post on every social media platform you’re on and include an announcement in your next email newsletter. As a bonus, your newsletter helps you gain backlinks, which boosts SEO.
Don’t forget to add the award logo to your website as well. While you’re at it, update your “About” page to include details about your awards and recognitions.