How to Promote Your Beauty Salon With Google Business Profile Posts

According to Statista, the U.S. beauty industry continues to show significant growth despite the COVID-19 impact. Beauty stores, including salons, cater to customers’ needs for beauty products and services. 

If you operate a salon and find it difficult to attract customers due to strong competition, you need to improve your online presence. One way to do this is to create a Google Business Profile. That way, people will easily find critical information about your business whenever they google your salon’s name or “beauty salons near me.”

You can also add posts to your Google Business Profile to promote your salon to Google users. You should take advantage of this feature as it is free and easy to use.

What Should You Add to Your Google Business Profile?

Here are some essential elements you can add to your Google Business Profile if you have a beauty salon:

  • A short description of your salon/spa, depending on the category
  • Business address
  • Opening and closing hours and available days
  • A link to your salon’s website and contact information
  • A list of your beauty services and products
  • Photos and videos of your salon
  • Upcoming events
  • Updates about your promos, discounts, and new staff or branch.
  • Screenshots and videos of customers’ feedback
  • FAQ
  • Awards

What Are Google Business Profile Posts?

Google Business Profile posts let you inform customers of new developments at your salon. They can be in the form of text, photos, videos, or a combination of these. Aside from promoting your special offers and upcoming events, Google Business Profile posts allow you to better engage with your customers and provide them with timely information.

How to Create a Post on Your Google Business Profile

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Here are the steps to add a post to your salon’s Google Business Profile:

  • Select a post type. You can post a photo of the beauty service you just performed or an update that you’re opening a new branch soon. Alternatively, you can advertise your new skin or hair care product or announce that you’d participate in an upcoming beauty trade fair.
  • Add a concise description not longer than 1,500 characters explaining what the post is about. Optimize your description with popular relevant keywords, such as “hair stylist,” “beautician,” and “makeup artist.” It would be best if you used the keywords naturally.
  • Add a high-quality picture or video of your salon, products, services, or awards, depending on the post.
  • Click on “publish” to make the post go live. Note that Google removes Google Business Profile posts after a week. So, ensure you make the best use of your posts.
  • Answer your customers’ questions and reply to their reviews about your beauty products and services to improve engagement. You can also respond professionally to their feedback on your staff’s performance.

Why Should You Promote Your Beauty Salon With Google Business Profile Posts?

Below are some benefits of adding Google Business Profile posts:

  • You can promote your beauty salon, products, and services on Google for free.
  • Posts will help your beauty salon attract more customers. Publishing engaging posts regularly will make your profile more visible to your target market.
  • You can include a call to action that will direct customers to your website or contact your salon. You can also add a call to action to urge potential customers to buy your beauty products or book a salon appointment.
  • You can easily share your Google Business Profile posts on your salon’s social media pages, including Facebook, Twitter, Instagram, Pinterest, and YouTube. This action increases your online presence.


Most people search for information online about a salon before booking an appointment. If you have a Google Business Profile and update it with engaging posts, you can effectively draw customers to your beauty salon and promote your brand. Another benefit of this strategy is that it is free of charge.