The importance of reputation management in the digital landscape

by Chris Smith

By: Chris Smith December 9, 2019

Managing your online reputation will keep you better connected to your customers while giving your brand more credibility and reliability.

When it comes to branding your business, your reputation is arguably your most valuable asset. And while this idea is nothing new, reputation management has become increasingly important for businesses today with the advent of social media.

Today’s digital landscape has added online reputation management as one of the newest and most important aspects of a business as the internet has made it easier than ever to connect with people and share stories. City Beat News, the research and publication company behind the Spectrum Award for exceptional customer service and satisfaction believes that online reputation management might be one of the most valuable roles a person can have in a company.

Understanding the Art of Reputation Management in the Digital Landscape

With the rise of technology and more specifically social media, it is easier than ever for a person to gain information about a company – good or bad. At the same time, businesses also have more control over how they are perceived as they have the ability to respond directly to praise and complaints.

Read the full article here on KnowTechie

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